Benedict Advertising - Business Building Solutions

A recent article in Mediaweek by Chris Anderson of Wired Magazine covered the new iPad and other tablet computer devices and the future of magazines.  I’ve been intrigued by the new iPad though I haven’t had a lot of time to research it yet.  Personally, I think this would be a great way to read magazines and books and professionally as Media Director here at BA the paragraph in the article about how these devices will move past the CPM model to become the most measurable medium ever caught my eye.  “The tablet will be measuring what you did on a page, what engaged you,” he said.  Marketers will know “what entices people to put their fingers on the screen”—and the layered functionality seen in the editorial product will also be part of the advertising, he added.

It will be interesting to see how this all develops over the next few years.

-Brenda Sidoti

I know. I know. It’s been too long since my last blog. It’s been busy around here. Last week, I attended a two-day conference in Chicago (which I’ll go into greater detail in a future blog) and when I got back, found my desk about to buckle under the weight of job folders that have been piling up since the Wednesday, last.

So, today, I’d just like to keep you updated on the progress of our film contest. We had the big reveal today, with our script ideas. I have to say I am pleased with all of the ideas that people have come up with, although some might not be appropriate for the little eyes and ears out there. Everyone did a great job with coming up with very creative and colorful ideas.

The next phase? Choosing the top five to go into full script writing and then into production.

Stay tuned for an update with the five winning titles…