Benedict Advertising - Business Building Solutions

Being in the advertising business, especially on the design side of things, really has it’s rewards.

Not so much the kind of rewards like bonuses, new cars or even a pack of M&Ms, but the kind of rewards that give a person a sense of accomplishment and pride. It’s a unique feeling to see a business doing well because of their advertising, but even more so, it’s a thrill to see something that was once sketched in a series of thumbnails come to reality. A billboard on the side of the interstate. A colorful rack card at a resort. A glossy version of the magazine advertisement that up until that point had only been seen on a color print out. Even a logo beautifully lit up in lime green. These are the kind of rewards that are truly one of the biggest reasons I chose this profession for myself.

It doesn’t come without a lot of hard work, thought and planning though. And without all of it, the “reward” wouldn’t be as sweet.

So many visions and ideas never make it past the agency doors, and what does qualify will get reworked, some additional thought and tasty improvements. Every modification made is like the swipe of a cloth loaded with Turtle Wax on that shiny red sports car… Scouring through fonts, assembling a team of vendors, coordinating photo shoots, working with copywriters, planning with our media buyers, late nights with the account service team, wax on, wax off.

And in the end? Well it’s not a shiny red sports car I’m driving, but it’s certainly a buffed feeling of pride that I’d like to call the reward.

Kym “soon-to-be” Kozak

This entry was posted on Monday, November 9th, 2009 at 9:18 am and is filed under What's the 411?. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.