Benedict Advertising - Business Building Solutions

Software is an integral piece of the puzzle that allows us, as users, to interface with the little computers that sit in front of us each day. Who remembers the days before windows 3.1 where everything was a simple black screen and a blinking cursor? Perhaps you don’t, but this is the very moment when software became an integral part of our every day lives. How would we be able to modify documents, spreadsheets, surf the web and play games without the “awesomeness” of software?

Jumping from then until now, lets focus on something that makes this new wave of social media marketers tick. How can you interface with twitter, facebook, or the next big wave without the requirement to have a million different tabs open at once? Moreover, when you log into these services you need to actually log out of a previous user account . This can be an excruciating process for the individual who craves productivity and automation. So what is the point you might ask? Well, lets attempt to save you a little time and make your day a lot more fun. Software was king when computers were young and it frankly, still is. If you are going to the web every time you want to update twitter, you are doing it wrong (sorry but absolutely true). Many web applications are built with something called an API (application protocol interface). This “API” allows software to interface with the web and do certain tasks right from the desktop as long as a proper connection is maintained. Without further ado, lets jump right in and talk about the software you need to be using.  In addition, all of these programs will cause no direct economic strife on your body, due to them all being absolutely free.

(more…)

Ever wonder how Web sites become popular? How they get discovered, shared, talked about? No one can answer that question exactly, but I can tell you that People of Wal-Mart caught on and it is sure good for a laugh.

What can I say about People of Wal-Mart that hasn’t been said already..It’s a guilty pleasure. It’s almost as good as seeing the guy you thought was so hot in high school, married to a 400lb elephant. It’s that good!

When you are work in social media all day (like one of our employees, Sarah) you are bound to find Web sites like People of Wal-Mart. She came over one Friday and said “I found this website and you’re going to love it” and boy did I! There were only about 4 pages of geek, freaks and weirdo’s galore. I immediately became friends with People of Wal-Mart on Facebook and posted it to share with my other friends.

Next thing I knew, People of Wal-Mart was being covered by Ad Age, CNN and Time. All I could think was, WOW an over night phenomenon of making fun of people at a retail store, who would have thought?

The site has grown to over 50 pages of hilarious photos and captions. This is a great example of how Social Media works. I posted the Web site on my Facebook, my friends did the same and BAM! CNN is calling! That is the kind of publicity you can’t even begin to pay for! This should show everyone the power of Social Media.

-Sonja Dewees