Benedict Advertising - Business Building Solutions

Fox 35’s Newest Meteorologist

Fox 35’s Newest Meteorologist 

 

Friday’s trip to Orlando with the Media girls gave me a glimpse inside the world of local TV stations. Fox 35 was kind enough to give all 5 of us a tour of the station and our first stop was the local news set. Needless to say, we had a pretty good time in there. Taking pictures behind the desk looking like newscasters and watching ourselves on screen with the weather maps behind us was probably the highlight of our day. Oh wait, we actually did some work while we were there too; we met with the local sales manager and an account executive to discuss an upcoming media buy for one of our clients. Did I mention there were 5 of us, and that we took the Vibe? It was quite a cozy ride to Orlando and back…

 

I want to share a viral campaign put out by Office Max. For the back to school season, Office Max is pushing the idea “Power to the Penny” by having select school supplies or deals involving certain products costing only a penny. The viral part of the campaign is 11 videos on YouTube under the username “pennyprank”. These hidden camera pranks include a guy who tries to pay for all kinds of purchases with pennies in NYC. The reactions are priceless. Enjoy.

http://youtube.com/profile_videos?user=pennypranks&p=r

 

I’ve got an exciting week coming up; Nicole and I are heading down to Ft. Lauderdale to visit the Guy Harvey offices and his artwork library, and Thursday I am assisting with the Father Lopez photo shoot all day! Only two weeks left :(

- Sarah Buckwald

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