Benedict Advertising - Business Building Solutions

Archive for March, 2008

Make the Logo Bigger

Thursday, March 27th, 2008

We’ve all been there. You watch a commercial. It makes you laugh or really grabs your attention. Then, the next day, you try to tell your friends about it, but you just can’t remember who the commercial was for.

Well, that just defeats the purpose, doesn’t it? It is a great ad, but viewers can’t remember who it was for.  The point behind all advertising is to build brand recognition and increase sales. But, how can you grow your brand, much less expect people to buy your product, if they can’t remember who made that ad they liked so much?

One easy solution…Make the logo bigger! Or at least try and sneak in a mention of the company’s name a few times. As my creative director likes to say, if we can squeeze in at least three mentions into a 30 second spot, we’re golden.

To make your logo bigger visit www.makemylogobiggercream.com or just listen to this song for fun.

Hooray for Hulu!

Tuesday, March 11th, 2008

Beginning tomorrow, viewers will be able to watch TV shows any time, anywhere and best of all…FOR FREE! Hulu.com is the first 100% ad supported website where you can watch entire episodes and sometimes entire seasons of your favorite shows.

What am I most excited about watching? Buffy the Vampire Slayer! It was by far one of my favorite shows back in the day, though I wasn’t so interested when Buffy and Spike became an item. That was just weird.

The fact is, all you’ll have to do is sit through a few uninterruptible commercial breaks and you’ll be able to enjoy your favorite shows at your leisure.  The site becomes live tomorrow, March 12, 2008. Be sure to check it out at www.hulu.com.

Just out of curiosity…if you could watch any show, what would it be?

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