Make the Logo Bigger
Thursday, March 27th, 2008We’ve all been there. You watch a commercial. It makes you laugh or really grabs your attention. Then, the next day, you try to tell your friends about it, but you just can’t remember who the commercial was for.
Well, that just defeats the purpose, doesn’t it? It is a great ad, but viewers can’t remember who it was for. The point behind all advertising is to build brand recognition and increase sales. But, how can you grow your brand, much less expect people to buy your product, if they can’t remember who made that ad they liked so much?
One easy solution…Make the logo bigger! Or at least try and sneak in a mention of the company’s name a few times. As my creative director likes to say, if we can squeeze in at least three mentions into a 30 second spot, we’re golden.
To make your logo bigger visit www.makemylogobiggercream.com or just listen to this song for fun.