Word of Mouth Advertising
I was sitting in a lobby yesterday with a few people I know. The conversation volleyed back and forth regarding our reason for being there and random chatter about life in general. Having lived in the area for quite some time, it’s hard to run into people you don’t know. With that being said, the conversation turned toward my friend’s mother telling her brother about how this woman at my friend’s son’s school was going on and on about her husbands dream job at a local pest control company. She said he goes in every month to see if there is a position available. After a few moments, the woman tells my friend in an off-handed sort of manner that if she ever has a pest control problem that she should call this company. She went on to say that they were the nicest people and they do such a great job. My friend then humbly revealed to the woman that the man who owned the company was her uncle. The woman was amazed at the coincidence, never the less. What are the odds that her comments would ever reach the owner’s ears?
It has always been said that “word of mouth” is the best form of advertising and here was a perfect example. This woman who didn’t know my friend from the next mom waiting for her child, just happened to recommend the pest control company her uncle also happens to own. It just goes to show that the old saying is still true today.