Benedict Advertising - Business Building Solutions

Archive for November, 2007

PR and Environmental Conservation

Wednesday, November 28th, 2007

I don’t know how many of you read the newspaper this morning, but for those of you who did, you might have seen the article that showcases our lovely little business doing good for the environment. If you haven’t, click here. Anyway, we like to do what we can to help the environment, and cleaning a small portion of the World’s Most Famous Beach seems like a worthwhile way to spend the remainder of the workday. It doesn’t hurt to have the local media out there documenting it for all of posterity either. So, the next time you are on the beach between Bellaire Plaza and the Americana Hotel, know that Benedict Advertising cleans that beach with love. ;-)

DBAF 100

Wednesday, November 28th, 2007

A few weeks ago, we participated in the Daytona Beach Advertising Federations 2nd Annual Go-Kart Race. A lot of local businesses and organizations came out and participated, as well. We had a great time (even though we didn’t win)! Check out the video from the event.

Click here to check out the video from the race or check out our contest page for that and more…

‘Twas the Night of Thanksgiving

Thursday, November 22nd, 2007

Author Unknown

Twas the night of Thanksgiving But I just couldn’t sleep,
I tried counting backwards ~ I tried counting sheep …
The leftovers beckoned ~ The dark meat and white,
But I fought the temptation ~ With all of my might …

Tossing and turning with anticipation
The thought of a snack became infatuation
So, I raced to the kitchen, flung open the door
And gazed at the fridge, full of goodies galore

Gobbled up turkey and buttered potatoes
Pickles and carrots, beans and tomatoes
I felt myself swelling so plump and so round
‘Til all of a sudden, I rose off the ground!

I crashed through the ceiling, Floating into the sky
With a mouthful of pudding, And a handful of pie
But I managed to yell as I soared past the trees
Happy eating to all! Pass the cranberries, Please!

May your stuffing be tasty, May your turkey be plump
May your potatoes ‘n Gravy, Have nary a lump
May your yams be delicious, May your pies take the prize
May your thanksgiving dinner stay off of your thighs!

May your Thanksgiving Be Blessed!

How to Took a Curkey

Wednesday, November 21st, 2007

A friend emailed this to me today, and I figured since everyone is getting ready to cook their own turkey’s tomorrow, you could use a little advice:
1) Go buy a turkey.
2) Take a drink of Scotch whisky (Laphroiag, Lagavulin, or Caol Ila).
3) Put turkey in the oven.
4) Take another 2 drinks of whiskey.
5) Set the degree at 375 ovens
6) Take 3 more whiskeys of drink.
7) Turn oven the on.
8) Take 4 whisks of drinky.
9) Turk the bastey.
10) Whiskey another bottle of get.
11) Stick a turkey in the thermometer
12) Glass yourself a pour of whiskey.
13) Bake the whiskey for 4 hours.
14) Take the oven out of the turkey.
15) Take the oven out of the turkey.
16) Floor the turkey up off of the pick.
17) Turk the carvey.
18) Get yourself another scottle of botch.
19) Tet the sable and pour yourself a glass of turkey.
20) Bless the saying, pass and eat out.

Created and sent by GroupWise 7.

Christmas Movies: Fred Claus

Wednesday, November 14th, 2007

It’s that time of year again, folks! Christmas is right around the corner and that can only mean one thing. Corny Christmas movies! And the newest addition to this ever expanding genre? Lets just say that it’s not about Him. It’s actually about his brother.

Fred Claus is not your typical heartwarming story of how So-and-so managed to save Christmas. It’s not really a holiday movie for kids, either. There wasn’t any profanity, however some scenes might be a bit too…much (for lack of a better word) for little ones.

This flick is not as brash and offensive as Bad Santa, but it is not full of all the fluff typical of this genre, either. Vince Vaughn stars as the overshadowed and underappreciated older brother of Nick Claus (a.k.a. Santa), played by Paul Giamatti. The two brothers grow estranged when, in Nick’s overflowing generosity, he commits an unspeakable betrayal to which Fred never forgets.

As an adult, Fred’s life consists of constant strife as his girlfriend wants him to commit, and his business dealings are of questionable legality. After encountering a mob of angry santa’s, Fred finds himself in a pickle and the only person he can turn to is his brother, Jolly Old Saint Nick.

Fred reluctantly agrees to visit the North Pole in exchange for Nick bailing him out, but first he barters a much more lucrative deal out of his baby brother. The moment he arrives in the North Pole, though, the reason he stayed away for so long haunts him. Matters don’t improve when his parents and a sinister efficiency expert, Clyde Northcutt, played by Kevin Spacey appear for dinner.

Fred’s task while visiting the North Pole is to determining which kids are naughty and which ones are nice. Not interested in taking his job seriously, he riles things up among the elves, which does not look good for Santa when the efficiency expert lurks around every corner waiting for the opportunity to shut Santa’s Workshop down. Dubiously pleased at the thought of being able to cancel Christmas, Clyde Northcutt does what he can to speed up the process and to sabotage the already rocky relationship between Fred and Nick.

As the story goes, Fred and Nick finally have it out in good old brotherly fashion—a snowball fight—and Fred finally admits to his brother that he resents living in his little brother’s shadow. Nick begins to buckle under the pressure of his brother’s issues and Mr. Northcutt’s threatening presence.

In the end, Fred attempts to save Christmas for the sake of his Brother and all the children. Fred learns an important lesson, along with Santa and Mr. Northcutt, about what makes a person naughty or nice.

Over all, the storyline felt a little hokey at times, and the special effects needed some work, but it’s a good story with a nice tight ending. I recommend watching it at least once…but don’t waste your money in the theater. Wait until it comes out on DVD.

Benedict Advertising Update

Tuesday, November 13th, 2007

There’s been a lot going on here at Benedict lately. This past Friday we participated in the Daytona Beach Advertising Federation’s 2nd annual Go-cart race held at Daytona Lagoon. Sadly, for the second year in a row, BA did not bring home the trophy. But it wasn’t for the lack of a great team! Team Captain, Darin Duehl really knows how to command an army (a small one, albeit). Alicia, Drew, Amie and Brenna drove the heck out of that go-cart and everyone had a great time. Congratulations to Premier Bathrooms for beating out all the other teams and taking home the top prize. Be sure to check out our DBAF Go-cart Race video on YouTube. Shake and bake, baby, Shake and bake!

Also, last week, the Creative Department went on another creative adventure to the Southeast Museum of Photography at Daytona Beach Community College to check out their new exhibit and their new digs. The Museum was lucky enough to be able to move into the beautiful new building that also hosts the College of Hospitality Management. The exhibit displayed photographs from portions of the Middle East and Asia. The purpose for this excursion was to observe the use of space and composition of the shot and see how it can also be applied to designing ads. If you’ve got the time, you should definitely check out the museum. It’s always free and always cool.

Lastly, be on the lookout for the latest edition of the Inside Out, Benedict Advertising’s quarterly newsletter. Be sure to check out our latest ads and a few ads our clients chose not to run. We have a new feature article as well, that will highlight a day in the life of an agency employee. We know that sometimes our clients, and even our family and friends, often wonder what exactly goes on in an advertising agency. Well, here’s your chance to find out!

Hope you enjoy it as much as we enjoyed making it!

Writer’s Strike, Day 3

Wednesday, November 7th, 2007

As the Writer’s strike continues, more trouble looms on the horizon as more and more actors and directors join the ranks of the striking scriptwriters. Given the amount of support the writers are getting from the people who portray their work on screen, it is safe to say that the Producers might be in even more trouble when the Actor’s and Director’s Union contracts expire this summer.

Several major shows have already halted production thanks to the protesters, and even more have no choice but to rap up production as their stockpile of scripts are beginning to thin out. It’s not a good sign for the Producer’s union that there is growing support among the talent. Union spokespeople are predicting this to be a long walkout, lasting around 9-10 months if the other guys don’t resume talks.

With so many new shows on the map this year, many of which might not survive the strike, it’s hard to imagine what they are going to use to fill those time slots. I guess it’s time to start thinking of new ways to entertain ourselves, or resort to old-fashioned activities such as reading a book!

Job Opening? Writers Go On Strike

Monday, November 5th, 2007

So, Hollywood is in need of writers, in case you haven’t heard. As of 12:01am today, more than 12,000 members of the Writer’s Guild of America  (WGA) didn’t show up to work today. Instead, they showed up to the picket line, as a last ditch effort to come to an agreement failed.

As it’s only been a few hours, the consequences of this strike have yet to appear, but it is pretty obvious what is about to happen if they don’t come to a quick conclusion. First to be affected, will be the daily/nightly talk shows that rely heavily on current events for their material. Expect those to go into reruns—if not tonight, very, VERY soon. Shortly there after, daytime television (i.e. Soap Operas) will start to feel the pinch, as they rarely ever show repeats, and generally don’t have a stockpile of scripts to work off of. What they’ll do, I don’t know. It’s only a matter of time before prime time TV and the rest of regular programming is affected by the strike.

Movies have it the easiest for now, as Hollywood—seeming to prepare for the strike—stockpiled scripts. The problem, of course, arises when a movie that is in production needs rewrites and re-shoots.

Most people don’t realize the impact that this strike will have on their daily lives. It is generally perceived that a writer—especially one in Hollywood or New York—is well compensated for their effort and they should complain about a few pennies here or there when there are still starving children all over the world. Well, this might be true, but the last time the WGA went on strike, nearly 20 years ago, it cost the industry $500 million over the course of the 5-month strike.

People might not thing it’s that big of a deal now, but in a few months from now—if the strike hasn’t ended and their favorite shows go in to reruns indefinitely—they might be singing a different tune. Once their stockpile thins out, and the new stuff has aired viewers are going to get bored and move on. And where the viewers go, advertisers will follow.

If it cost the industry—which is a huge part of California’s economy—$500 million 20 years ago, imagine what that figure could end up being today.

And The Winner Is…

Monday, November 5th, 2007

Not to long ago, I mentioned in a blog that Benedict Advertising was having an internal script-writing contest. As promised, here are the winners and a brief description of what their plot consists of:

Chris LeBlanc – I.M. Ridiculous
Taking place in an office setting, to coworkers are perplexed by their overly exaggerated facial expressions. Unknown to them, another conversation is happening identical to the one they are having, via Instant Messenger. The coworker’s conversation gets more and more ridiculous as the IM chatters toss around IM lingo and use emoticons.

Erin Saffer – The Chi Iron: The Musical
This is Benedict’s spin on the classic musical, Hairspray. Meet Sonja Snorblad, and experience her charming wit, and acid tongue as she pines away at her desk over her office crush. Donna Dingleton, her best friend tries to reason with her and snaps her back to reality, while her arch nemesis Alicia VonArse is a constant thorn in her side. Join in on some memorable dance numbers including, “My Stuff is Made of Platinum and Diamonds,” Don’t Chase ‘Em, Just Replace ‘Em,” and every girls anthem, “My Head Was Made for a Tiara.”

Greg Otte – Spring Break Capital Music Video
Spring Break is Daytona Beach and thanks to the musical stylings of Case Closed we are the Spring Break Capital. This music video will showcase exactly why Daytona Beach is the Spring Break Capital. Case Closed.

Alicia – 32117: The Holly Hills
The Ghetto Version of “The Hills” and “90210.” Enjoying a night out in Daytona Beach and the drama that ensues.

Keep an eye open for updates on how the production part of the contest is developing and may the best script win!

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