Benedict Advertising - Business Building Solutions

Archive for September, 2007

It’s been too long…

Thursday, September 27th, 2007

I know. I know. It’s been too long since my last blog. It’s been busy around here. Last week, I attended a two-day conference in Chicago (which I’ll go into greater detail in a future blog) and when I got back, found my desk about to buckle under the weight of job folders that have been piling up since the Wednesday, last.

So, today, I’d just like to keep you updated on the progress of our film contest. We had the big reveal today, with our script ideas. I have to say I am pleased with all of the ideas that people have come up with, although some might not be appropriate for the little eyes and ears out there. Everyone did a great job with coming up with very creative and colorful ideas.

The next phase? Choosing the top five to go into full script writing and then into production.

Stay tuned for an update with the five winning titles…

Tracking Our Time

Wednesday, September 12th, 2007

For years people have struggled over the concept of deadlines and wondered why it is so very difficult to meet them.  But then I realized that in order to meet deadlines, you really need the commitment of both parties involved.

Most people suck at managing time projects. Most people have more than one project going on at a time, and when one deadline is moved it moves the other ones (whether we want to admit that or not). People are so busy these days and a million things impact our days, thus impacting our schedules. In this day of modern technology, we are supposed to have more time, but it seems to me there IS LESS TIME.

In advertising, we need to give our clients a realistic expectation of the time slot when we will have their project done.  And if this is looking like it needs to be moved for what ever reason…ex. revisions, creative, copy or non-response from the client…at least they can see what progress is being made.  The deadline dance is not always productive.

I found 20 Time Savers that I go by and it has helped me in my personal and professional life.  I hope it helps you in some way.

1.    Learn to set priorities on things like goals, tasks, and meeting agendas.
2.    Start with an “A-priority” task, which is the best use of your time.
3.    Fight procrastination: do it now if it’s important and do not put it off.
4.    Subdivide large, tough tasks into smaller ones that are easier to accomplish.
5.    Establish a quiet hour, even though it may not always work….lunch hour is good for me.  Helps to take a deep breath and regroup with a fresh outlook.
6.    Find a hideaway. The office of a co-worker that is traveling or goes home for lunch.
7.    Learn to say “no” when you are working on something very important that has to get finished.
8.    Learn to delegate.  Everyone in this office wants to help. If they can, then that is great.
9.    Accumulate smaller, similar tasks and do them all at one time.
10.    Minimize routine tasks; spend only the time on them they deserve.
11.    AVOID PERFECTIONISM. The 80/20 rule applies here.
12.    Avoid over commitment.  Be realistic in what you can do in the time you have.
13.    Don’t over-schedule.  Allow time for crisis and interruptions.
14.    Set time limits.  Make small decisions in 3 minutes.
15.    Concentrate on what you are doing.
16.    Use BIG blocks of time for BIG jobs.
17.    Do difficult things quickly; waiting doesn’t make them easier.
18.    Try to handle paper only once which is impossible for us here at the agency.
19.    Think the job through before acting.
20.    Finish as you go, get it right the first time.  Don’t want to repeat jobs.

This is a great list and I have used it a lot of times and deadlines and pressure seems to be easier for me to handle.  Stress does not get to me as much because of it. You try it and see if it works for you.

And oh yes, the 80/20 rule is:

Twenty percent of the things you have on your “to do” list will provide you with eighty percent of the payoff.

I also think that if you track your time, you become more aware of how you use it, and waste less of it.

I have to track my time and this certainly helps me do it.

Thanks,
R. Gail Moore
Benedict Advertising

Remembering September 11, 2001

Tuesday, September 11th, 2007

by Donna Cooper, Jr. Copywriter

Six years ago today, also on a Tuesday, I was sitting in the Dentists office having a troublesome tooth extracted. As the dentist and his assistant were running about the office, letting the Novocain kick in a bit before starting work on my tooth, I lay in the reclined chair listening to the piped in radio. It was Magic 107.7, playing their light contemporary music when they broke in to announce that a plane that crashed into the World Trade Center in New York City.

Not much information was known at that point. I remember sitting there, thinking how strange it was that a plane hadn’t been able to see the tower and maneuver out of its way. That’s when the second newsbreak interrupted the soothing music. A second plane had collided with the second of the World Trade Center towers. That is no coincidence, I thought.

I listened as much as I could before the dentist returned to yank my tooth out. Slightly distracted, I only noticed the pressure of him pulling out the molar, and hearing the cracking of the tooth, as he had to break it apart to get it out. I felt no pain, thankfully, and when he was finished, he packed the tooth and sent me on my way.

All the way back to the office, (yes, I went back to work) I was listening as the coverage of the plane crashes consumed the airwaves. Not sure what to think, I ran over the many possibilities that could have lead to such a tragic accident. I don’t remember it ever occurring to me in those first few hours that it was a terrorist attack. Then the first building came down, followed shortly by the second. Sending plumes of smoke and debris through out the city, injuring the people who were still out on the street.

Not long afterwards, the world learned that a plane had also crashed into the impenetrable Pentagon, and a fourth plane had crashed somewhere in Pennsylvania, apparently failing to accomplish it’s mission. It was only later that we learned that the truly brave men and women on that plane overpowered the terrorists and brought the plane down, before it could hit its intended target, The White House. And then we heard those now famous, and soul stirring words, “Let’s Roll.”

The atmosphere at the government office where I was working at the time was tense. People had there radios tuned in, TV’s turned on. Many went home for lunch, as did I, and watched anxiously as the rescue efforts ensued. It was so surreal. I couldn’t believe this was happening. The gravity of the situation, two seemingly indestructible buildings crumbling to the ground, part of the pentagon reduced to rubble, and a failed attempt on the White House. It seemed too much to handle. All I could do was pray for those people who had lost their lives, for those who survived and the families of all those brave men and women who ran into a burning building while everyone else was running out.

Six years later, it is still very clear in my mind. It’s something that a person doesn’t easily forget, even if they were (as I was) a thousand miles away. To say that I was completely unaffected would be in accurate. How anyone could claim that it didn’t affect them would seem ludicrous. The world hasn’t been he same since…and I doubt it ever will be again.

Like those who experienced the events of Pearl Harbor on December 7, 1941 those memories will forever be imprinted in the story that is each and every American’s life. We will never forget. I will never forget.

What do you remember from that day? Where were you on September 11, 2001?

MTV-Play More Videos!

Monday, September 10th, 2007

by Donna Cooper, Jr. Copywriter

MTV might be sitting around wondering what’s happened to their ratings and their audience base over the last, um, lets say 15 years. Here’s a clue—Music Television has little to do with music and more to do with CRAP! About 90% of their programming is reality shows like The Hills, My Super Sweet 16—which gives American teens a bad rap as spoiled rotten, good-for-nothing brats—stupid dating shows like Date My Mom, Next, and shows that break up relationships and instill upon America’s youth that infidelity is okay.

The only time you can catch a music video is early in the morning with Wake-Up, and TRL, which interrupts most songs anyway with stupid comments from fans, and a few other 1 hour time slots that play a few videos. Does MTV even do a top 20 countdown anymore? Oh, wait! VH1 does that.

It used to be that 90% of MTV’s programming was music videos or music related. There was a smattering of frivolous programming like classic game shows like Remote Control, Singled-Out and great series’ like Daria, Beavis and Butthead, Sifl and Olly, and other great, creative shows. Even VH1, who seemed to not be selling out, finally bit the bullet and started showing more reality TV than music-related fare. Even the Real World used to be a great card up the sleeve of the network. I quit watching it after New Orleans, that’s when it stopped being “real.” Now if you want to watch more music videos you have go to the more obscure MTV channels that most basic cable subscribers don’t have access too, or download them off the Internet.

Having grown up on MTV and VH1 in their heyday, I have since quit watching, except on such occasions as last nights VMA’s that warrant a peek. After being embarrassed by watching Britney Spears’ comeback farewell performance, I quickly switched the channel to something more appealing. The Italian Job was on FX and I found that a lot more palatable than anything MTV had to offer.

At one point, I flipped back to see if I could catch some awards being given out, when I saw Justin Timberlake and Timbaland taking the stage to accept an award. It was then that Justin made a comment that should have rocked MTV’s world. He said loud and clear, “Play more videos!” Yes! Yes! I started cheering from the couch in my living room some 2000 miles away. After all, that is what MTV is supposed to be about, right? The music?

Hopefully, MTV will take JT’s advice and change things up a bit over there. Though, I’m not going to hold my breath. You would think, though, that since Justin Timberlake and Timbaland, too are such power players on the music scene that they might be able to effect some sort of change over there.

It used to be that MTV was the place where artists and bands went to showcase their acts. Now…well, they only get to strut their stuff a few times a year like at the VMA’s or in the wee hours of the morning when music videos actually play.

Anyone remember what MTV’s typical program schedule used to be like?

Having Fun!

Friday, September 7th, 2007

We’ve been having a lot of fun around here lately. Well, actually, we’re always having fun, but recently it’s been of a slightly different sort. A few of our clients have ventured into the “wubbulous” world of Viral Videos as an advertising tool. For us, that means playing with cool gadgets and experimenting with new techniques. For our clients, it means staying on the cutting edge of what’s hot in the industry.

Check out our three latest videos posted on YouTube and let us know what you think.

DE TV – Caught on Tape

LSU – Pretty Girl. Blind Date. Big Cup.

LSU Knocks the Cups Off the Competition

This is just the beginning. Rest assured that you will see more videos in the future.

MYSPACE IS THE DEVIL

Wednesday, September 5th, 2007

by Erin Saffer, Media Buyer

That’s right, I said it. I know most of you reading this blog must be instantly offended at the subject of my diatribe, but I am not scared of you MySpacers and your top 8, 12, 36 or 1,408 friends…by the way, Tom doesn’t count!

My abhorrence for MySpace started brewing when I overheard a conversation between two adult women—and I use the term adult loosely—over lunch discussing what their plans for the upcoming weekend were. For the sake of this story, we shall call these adult women “Katy” and “Alicia”. Katy said to Alicia, “What are you up to this weekend?” Alicia responded, “Not sure, I’m pissed though. This girl has been leaving all these random messages on my boyfriend’s page…what a skank!” Katy interjected, “I know! I saw that. I’d be so pissed! You should message her and tell her to back off.” Alicia continued, “AND, I used to be his number one friend and now he’s moved me to number three. What do you think that means?” “Wow, you should totally call him out on that. I noticed I’m not even in his top 8 anymore!” Katy exclaimed.

Okay, I’m going to be honest and say this event didn’t actually happen exactly as I wrote it, but it is more of a conglomeration of some of the ridiculous and unnecessary conversations I’ve heard while sitting at a restaurant or standing in line at a convenience store. There are tons of examples I could relay to you, but I don’t have the time to write them all down and you don’t have the time to read them. Besides, you are either a total offender of starting gossip on everyone’s pages (you know who you are, don’t deny it) or have fallen victim to the mind bombs your so-called friends have planted, or have experienced painful ear bleeds while being stuck in an elevator with these creatures. Here’s the moral of the story: Why put your mind on worry overload when ignorance is bliss. There’s a reason that is a saying, people! Don’t get me wrong though. I don’t advocate ignorance of all kinds, but in this situation, it is a key component in keeping your young minds sane. In my humble opinion, gaining any type of knowledge from this site is actually lowering your IQs! My advice to all you young adults—AVOID MYSPACE LIKE THE PLAGUE!

P.S. If you can’t let go just yet and you MUST keep your account, please, please,
PA-LEASE cut yourself off at 30! I beg you…

Why Use Spellcheck?

Tuesday, September 4th, 2007

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