“Fire in the Hole” Ruined My Concepts!
by Donna Cooper, Jr. Copywriter
As the “Fire in the Hole,” antics reached “hot button” status recently, YouTube reached an all time low in the poll that is my opinion. The reason is simple. The juvenile and cruel behavior of these people (with apparently nothing better to do than to harass people who are just trying to make a living) has put the kibosh on my creativity.
I have been working on a set of viral videos for one of our clients that will eventually find their way onto websites like YouTube and MySpace. I was humorously pleased with the concepts I had created and was eagerly waiting to reveal them to the account service team who are in charge of this particular client. I rehashed two of the concepts I had already pitched to them, and was getting into full swing of the third (NEW) concept (with smiles and heads nodding in approval) when the VP of Account Service took a gasp and started shaking her head.
Oh no! That’s not a good sign.
That’s when I learned about “Fire in the Hole.” The concept behind this stupid prank is that a group of teenagers (they appear to be the only ones dumb enough to attempt this) order drinks through a drive thru. When the drive thru employee hands them their drink, the person then yells, “Fire in the hole!” and throws the drink back through the window at the employee. It’s not even funny to watch.
However, since the perpetrators are now facing prosecution for their crimes, it would be in poor taste to produce viral videos for the same sites that are similar in content. While I understand this wholeheartedly, it still irks me, because those were darn good concepts.
At least, I thought so anyway.
August 16th, 2007 at 7:44 am
There will always be a better idea right around the corner. Time to challenge back with some great new ideas.
August 22nd, 2007 at 11:44 am
Kids these days! I would wager that none of them actually have jobs either. I personally worked at a fast food restuarant when I was 15 and 16 and would never have done something like this since I new first hand how juvenile and counter productive this activity would have been. And once again I ask, where are the parents?