Benedict Advertising - Business Building Solutions

by Donna Cooper, Jr. Copywriter

As I was reading the latest and greatest from Advertising Age, I came across an article about eBay and the Oxygen Network. It appears that eBay is breaking into the advertising industry by selling ads to networks for clients. Though, the Cabletelevision Advertising Bureau (CAB) is not happy with this endeavor on eBay’s part, Oxygen (member of CAB) has plowed on nevertheless and became the first to sign on with one of the advertisers participating in the trial.

And in another article I came across a few days ago in the New York Times, it appears that advertising is going digital. According to David W. Kenny, the chairman and chief executive of Digitas, an advertising agency in Boston, with in a number of years ads will be completely digital. Numerous versions of ads will be produced so that by using data about consumers and computer algorithms they will be able to choose exactly which ad you will view when you use your computer, cell phone, and eventually television.

Weird, huh?

To read the AdAge article click here.

To read the New York Times article click here.

This entry was posted on Thursday, August 9th, 2007 at 10:22 am and is filed under What's the 411?. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.