Benedict Advertising - Business Building Solutions

by Brenda Sidoti

Every week the media department gets together to discuss what has happened in the department during the week and everyone is to bring an article on new trends in media.

Last Friday the article I brought to the meeting was on Millennials that I read in Advertising Age. Millennials are people born between 1977 and1996. Here are a few interesting facts on Millennials:

The Millennial generation is already the largest-ever, and it’s getting larger-the U.S. Census Bureau says immigration will boast the number of Millennials to nearly 90 million by 2020.

Millennials will make up 50% of the 18-49 demo by 2010.

Millennials spend about 15 hours a day interacting with various media and communications technologies.

45% of Millennials refer to themselves as nonwhite.

Console gaming is by far the No. 1 leisure activity for Millennial males-watching TV and talking on the cell phone leads the way for women.

20% of adult Millennials (18-29 year olds) have at least 25 friends in their social network.

About 11 million Millennials are married-and two-thirds of those who are married have kids of their own.

This entry was posted on Wednesday, July 18th, 2007 at 8:27 am and is filed under What's the 411?. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.