The Benefits of Conferences and Seminars
by Donna Cooper, Jr. Copywriter
Recently, several members of the Benedict Office attended multiple seminars and conferences related to their careers. At our last EBE (Eat, B****, and Educate Meetings) they presented what they had learned. A lot of great information came from these educational conferences that we hope to utilize in our office, and a few ideas for blog posts (this being one of them). It got me to thinking…conferences and seminars are a great tool for advanced education.
In the advertising industry specifically, there are many types of conferences to attend. One for each specific role in advertising. For example, the most recent conference that was attended by a member of our staff was the HOW Design Conference in Atlanta which was primarily for Graphic Artists and Designers. There is also an AE Boot Camp for account executives. Even finance people have their own seminars.
People who usually attend conferences to fine tune or brush up their skills, or to see the latest and greatest methods and practices in their respective fields, do so in order to do their jobs more efficiently and advance their careers with in a company or industry. It’s the next best thing to going back to school and getting a higher degree. There’s nothing better than job-specific, hands-on training that you can apply directly to what you do everyday.
Not only can conferences and seminars teach you new skills, and brush up on old ones, but also it can be a great way to network with other like-minded, similarly employed people from different agencies, or even different industries. Networking is a very useful tool you can use to meet other professionals, throw ideas around, and even open up the door to new business opportunities for your company.
Seminars and Conferences can be very enlightening and education experiences. They can also be the refresher you need to breath new life into your job performance. They energize you and get you excited about getting back to work.
What employer wouldn’t want that?