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Competition and the world of Mixed Martial Arts

December 10th, 2008

Ultimate Fighting Championship. World Extreme Cage Fighting. Pride. International Fight League. Affliction. Elite Xtreme Combat. All of the above are promotional organizations, past and present, in the world of Mixed Martial Arts. All of these multi-million dollar companies are trying to get a piece of the proverbial pie by promoting the fastest growing sport in the world today.

The Ultimate Fighting Campionship (UFC) and sister company World Extreme Cage Fighting (WEC) represent the largest of these companies and are owned by Zuffa Ltd. Pride, IFL and Elite Xtreme Combat (EliteXC) represent the now defunct side of the business. They are the challengers that have all been bankrupted by the mighty UFC. Most people are excited by the fact that the UFC now seems to have a complete and utter stranglehold over the promotion of MMA, but to me things could be much better.

Too the casual fan the UFC is Mixed Martial Arts and vice versa. The UFC is the top dog and they know it. This means that the UFC is able to operate with impunity when it comes to fighters salaries, contracts, venues, cost of pay-per-views, fighter match-ups, likeness rights, etc. This translates into low to no salaries for beginning fighters, lack of control over sponsorship deals, less then stellar fight cards, lackadaisical promotion and high pay-per-view/gate charges.

A good promotional company that could offer some competition to the UFC would make a world of difference and provide the casual and hardcore fan with better quality MMA in every aspect of the sport. For example, when Affliction held their first ever fight card, the UFC immediately called their #1 fighter (Anderson Silva) and scheduled a free fight on Spike TV on one months notice. This is just one example of how competition could work wonders in the world of MMA. Just think, if we had a few companies competing with each other we could have top fight cards every month, the pay-per-view fee (now 44.95 per fight) would be much lower and with more events each month the public would have  more venues available to attend fights. As it stands now if you live in the state of Florida you may have a UFC fight come once a year (in 2008 there were xero!). With 3 or 4 large MMA promotions, every state may be visited multiple times a year.

Many people will argue that with multiple organizations there would be multiple champions and no way to tell who is the best in the world. This is true in part, but if these companies co-promoted and worked together (while still making boatloads of money for themselves) we could have inter-organizational fights, controversies and excitement. Also, this would once again create better main events, as each organization would have to strive to put on the best show and garner the most support.

I am a very big fan of everything MMA and the UFC, but I do not see any harm in having more then one big dog in the backyard.

- Darin Duehl

The Firing of Phillip Fulmer

November 12th, 2008

Some might say that Phillip Fulmer reached the pinnacle of his career the last time the Tennessee Volunteers won an SEC Championship, 10 years ago in 1998.  Fulmer coached the Vols to win back-to-back SEC Championships in 1997 and 98 and then a national title in 98 with an unbeaten record, securing their place in the SEC after a 47-year title hiatus. Since that time, Fulmer and the Vols have been annihilated by the rest of the SEC.

Let’s explore that term a little more in depth.  Annihilate.  While the term has several implications, it is most known as reducing to utter ruin or nonexistence; destroy utterly. 
 

But it also means:

  • to destroy the collective existence or main body of; wipe out 
  • to annul; make void.
  • to cancel the effect of; nullify.
  • to defeat completely; vanquish

The term is interchangeable with eradication, extermination, extinction, extinguishment, extirpation, liquidation, obliteration, abolishment, abrogation, annulment, cancellation, defeasance, invalidation, negation, nullification, and voidance.

Some might say that the Florida Gators exterminated the Georgia Bulldogs last weekend at the world’s largest outdoor cocktail party.  Still others might be inclined to say that the Gators annihilated the Dawgs.

Either way, this blog isn’t meant to intimate (look it up) that the Gators are the best SEC football team in the nation, it’s simply meant as a statement.  The Vols were annihilated, the Gators annihilate.  And Georgia fans are really sensitive about their losses.

-Nicole Miller

WHY I’M RELIEVED TO BE TURNING…30

September 5th, 2008

I am thirty year’s old.

Well, actually I still have a couple weeks before that is true, but one needs practice speaking it and writing it and actually believing it before the big day. After considerable thought on the prospect of changing decades and what that means not only to me personally but to society as a whole, I came to the relieving conclusion that I am excited about it. Before you ask, no, I’m not just saying that to try and make myself feel better or anything. I am saying this because I realize now, I can stay at home every weekend if I want to and not have to answer to anyone why I’m being antisocial. It’s OK now, I’m in my thirties! I no longer have to feel bad about having a few gray hairs…of course I do, I’m in my “dirty thirties”! And, I guess I can work on accepting the “you look great…for your age” as an actual compliment now, because, sure, I do look good for a woman aged 30+. This “older” woman has learned over the years how to take a compliment.

However, I will completely ignore the “why isn’t she married” or the ubiquitous “have a baby already, you’re not getting any younger.” It’s all good! I’ll get married when and if I want to get married and pop out a baby when and if I actually decide one day I want one (Mom, don’t hold your breath). To be honest, I feel like 29 was the biggest kick in the ass to date. Yep, this one’s gonna be a piece of cake…but no cake for me! I hear your metabolism takes a nose dive in your thirties.

Here’s the bottom line:

Am I going to throw a huge blow out party to celebrate? Nah.

But, am I going to sit in bed weeping and reflecting about a number when life is pretty damn great for me right now? Absolutely not!!!

I’d say pop open the champagne, but I actually prefer being sober. Something all you crazy kids in your twenties will experience one day, too. :)

HAPPY BIRTHDAY TO ME!

 - Erin Saffer

Dr. Lentz

August 29th, 2008

deep1.jpg 

1. Don’t just trust any doctor to iron out your problem areas

2. Does your cup runneth over?

3. Looking good isn’t luck it’s a decision.

What’s in a hurricane name??

August 28th, 2008

The past two hurricane seasons in Central Florida have been pretty quite… too quite… So it’s no surprise to most Floridians that this season is shaping up to be a lively one. Just last week we were drenched by Fay, and along with keeping an eye on Gustav we’re now watching tropical storm Hanna.  

            Since 1953, Atlantic tropical storms have been named from lists made by the National Hurricane Center. The original lists were composed entirely of female names. In 1979, due to sexist overtones (male meteorologists referring to the stormy personalities of women they knew), male names were introduced and now alternate with female names alphabetically.
Six lists of names are used in rotation so the list used in 2008 will again be used in 2014. These lists use all the letter of the alphabet except for Q, U, X, Y, or Z. The only situation in which the list is changed is if a storm is so costly or deadly that using that name for a future storm would be inappropriate for reasons of sensitivity. In 2005 the names Dennis, Katrina, Rita, Stan and Wilma were all retired. Since 1953, 67 names have been stricken from the lists.
- Ashley Kelly

What do you think?

August 11th, 2008

Leave us a note telling us what you think about our new look!

All Good Things Must Come To An End

August 11th, 2008

Two months have passed since I started my internship here at Benedict. I honestly couldn’t have asked for a better summer, getting to spend 2 months in Europe and then coming home to 2 months of a wonderful internship experience. I will admit it was tough getting used to waking up early and working 8:30 to 5 every day (come on now, I’m a college student) but in the end, it was all worth it. I can say with most certainty that I got more out of this internship than most of my fellow classmates did at their internships. Client interaction and problem solving are two of the most valuable skills that I will take from Benedict, along with how to play a good prank…

I don’t think there was a day that I came into work and didn’t have a good laugh, or at least pick on Darin a bit, all in good fun of course. Although I am excited to head back to school and have an awesome senior year, I will miss seeing all the silly employees of Benedict Advertising every day. And to those tailgating for every Gator home game, don’t think you can get too far; I will be stopping by every single tailgate. All in all, I sum this summer up as probably the best one yet (a pretty big statement, but true)!

Don’t miss me too much, Benedict employees…GO GATORS!

- Sarah Buckwald

All In a Days Work

August 6th, 2008

This past week at Benedict was probably one of my most exciting. I gave our photographer Kendi a hand at Father Lopez on Monday in preparation for our upcoming photo shoot. The campus was coming together, but didn’t quite look ready for a shoot, which made us a little nervous. But when we arrived on Thursday for the actual shoot, it looked completely turned around. Kendi and I were surprised and very pleased that everything looked polished and clean on Thursday. The shoot went well; it was definitely a new experience seeing all that a photo shoot entails.

Wednesday I got the chance to visit the Guy Harvey office in Ft. Lauderdale with Nicole, which was definitely the highlight of my week! Not only did we get to look through pages of Guy’s artwork, but I got the chance to see a little bit of what Guy Harvey Inc. does. I was basically fascinated with everything I learned and got to see. I also helped brainstorm some ideas for Guy Harvey, some of which Nicole and I think have great potential. Hmmm, maybe Guy Harvey Inc. will give me a job after I finish school?

Tip of the day, go see Will Ferrell’s new movie, Step Brothers if you want a good laugh. Saving the best for last, read this article! GO GATORS!

http://www.alligator.org/articles/2008/07/29/news/campus/080729_party.txt

- Sara Buckwald

Fox 35’s Newest Meteorologist

July 29th, 2008

Fox 35’s Newest Meteorologist 

 

Friday’s trip to Orlando with the Media girls gave me a glimpse inside the world of local TV stations. Fox 35 was kind enough to give all 5 of us a tour of the station and our first stop was the local news set. Needless to say, we had a pretty good time in there. Taking pictures behind the desk looking like newscasters and watching ourselves on screen with the weather maps behind us was probably the highlight of our day. Oh wait, we actually did some work while we were there too; we met with the local sales manager and an account executive to discuss an upcoming media buy for one of our clients. Did I mention there were 5 of us, and that we took the Vibe? It was quite a cozy ride to Orlando and back…

 

I want to share a viral campaign put out by Office Max. For the back to school season, Office Max is pushing the idea “Power to the Penny” by having select school supplies or deals involving certain products costing only a penny. The viral part of the campaign is 11 videos on YouTube under the username “pennyprank”. These hidden camera pranks include a guy who tries to pay for all kinds of purchases with pennies in NYC. The reactions are priceless. Enjoy.

http://youtube.com/profile_videos?user=pennypranks&p=r

 

I’ve got an exciting week coming up; Nicole and I are heading down to Ft. Lauderdale to visit the Guy Harvey offices and his artwork library, and Thursday I am assisting with the Father Lopez photo shoot all day! Only two weeks left :(

- Sarah Buckwald

Less Cow Suit, More Work

July 21st, 2008

Things as an intern got down to business this week, there was a lot to be done and I was ready to help wherever I was needed. The work got rolling for Flooring HQ as Nicole and I opened job after job for them. ARC was on pause for the week because of their trade show in Vegas and most of my week consisted of helping Darin with Father Lopez. The site finally went live (check it out! www.fatherlopez.org) and I was had the job of inserting most of the copy and the calendar. The site looks awesome and the client is very pleased with it, so my tedious job paid off. The Thompson Pump mining outfit project (which I worked on my first week) is back once again. Christine and I are trying so hard to find this outfit and stopping in GI Jeff’s may have paid off because they MIGHT be able to order it for us. I also paid ACE Hardware, Sports Authority, Boater’s World and Wal-Mart a visit to take pictures of product packaging for ARC Dehooker. We were a bit stuck on how to package some of their products together but I think my research helped!

Everyone in the office is talking about the new Batman movie Dark Knight, which in case you aren’t aware, set a box office record with $155 million on opening weekend. I haven’t seen it yet and I better see it soon because everyone around here is giving away parts of the plot (I won’t name names…Derick). The Subway team is expanding my advertising knowledge by involving me in their upcoming meetings with the Tampa and Miami markets. I am looking forward to helping them out and learning more about what they do.

Oh and on another note, Darin beat Michael’s high score on Pacman, we celebrated Brenna’s birthday this week (happy birthday!) and Amie lied to us all about bringing in breakfast…

- Sarah Buckwald

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